Tips to improve your SEO
Introduction
If your business has an online presence, you will be needing good SEO practices for your page to appear on search engine results. Whether you are a beginner in SEO or not, there are techniques that you can use to make sure that your SEO tricks are working out for your good. According to Bret Talley an expert in SEO, here are some of the tips that one can use to improve their ranking
Use the right keywords in the right places
The first important SEO step to take is making sure that you are using the right keywords in the right places. Keywords are very important and they should be included in pages that you would wish to rank. What will make a difference is whether you will use keywords in the right place or not. The first important step is making sure that the keyword appears at least once in the page title. This is a very simple step that many people ignore.
Keeping your customers on the site for long
When users click on your website, it can either make or break your SEO efforts. When people surf the internet, they are probably looking for answers to their questions and solutions to their problems. When your website presents itself at the top rank as carrying the answer to what users are looking for, many will click on it. The contents of the page and the presentation of information will then determine whether users can stay longer on your website or not. When people spend the little time possible on your page, it simply means that they didn’t find what they were looking for or they didn’t like the website. When that happens, search engine algorithms will assume that you do not provide the best experience for your customers and this will affect your ranking negatively.